NerdyMind Blog
Marketing news, Nerdy happenings, web development tips, & much more!
What Happens if I Change My Domain Name?
Posted on January 22, 2020 | by Mary Merritt | Comments
We have been asked this question more than a few times: What happens if I change my domain name? In this article we talk about what we've learned about domain authority, history, and how your domain name doesn't hold as much weight as you think.
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LinkedIn Expanded Geo Targeting
Posted on January 15, 2020 | by Ashley Eining | Comments
This news is way overdue: LinkedIn has finally expanded their options for geo-targeting within their Advertising Manager Platform.
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What's the Difference Between Conversions and Leads?
Posted on December 16, 2019 | by Mary Merritt | Comments
The simple, clear difference between these two terms is qualification. A conversion means that a website visitor took meaningful action on your website, but does that mean they automatically fall into your ideal customer profile?
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Cyber Monday Marketing Stats
Posted on December 02, 2019 | by Michael Grezlikowski | Comments
Deals are a plenty on any ecommerce store you could possibly think of. We thought it would be cool to share some more statistics, this time revolving around Cyber Monday.
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Black Friday Marketing Stats
Posted on November 29, 2019 | by Michael Grezlikowski | Comments
Since Black Friday is one of the biggest shopping days of the year, we thought it would be interesting to perform some light keyword research and see what the top keywords for Black Friday are.
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Google BERT: In A Nutshell
Posted on November 04, 2019 | by Michael Grezlikowski | Comments
Google has just rolled out a new update called BERT (Bidirectional Encoder Representations from Transformers) as of October 24th, 2019.
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LinkedIn Advertising Series #2: How To Determine which Ad Format to Use
Posted on October 25, 2019 | by Ashley Eining | Comments
If you haven’t invested marketing dollars into LinkedIn advertising in a while, you might be shocked to hear about all the different ad formats that are available.
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Facebook's New Ad Categories
Posted on September 18, 2019 | by Mary Merritt | Comments
If you've been serving Employment, Housing, or Credit ads across the Facebook platform or have recently set up these ads, you may have noticed a change in campaign structure within the Facebook Ads Manager.
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Alternative Search Engines To Google
Posted on September 03, 2019 | by Michael Grezlikowski | Comments
According to Statcounter, Google currently commands an impressive worldwide market share of 92.19%, making it the most popular search engine on Earth. Hopefully this isn’t news to anyone as I’m sure we were all well aware of Google’s dominance within the market. However, there are still a wide variety of search engines users can choose from.
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Upcoming Google Ads Updates
Posted on August 19, 2019 | by Ashley Eining | Comments
Google has announced that they will be sunsetting average position starting the week of September 30th. They also will be loosening the requirements on close variations for phrase match and broad match modified keywords.
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