Social Media Articles

Facebook's New Ad Categories
Posted on September 18, 2019 | by Mary Merritt | Comments
If you've been serving Employment, Housing, or Credit ads across the Facebook platform or have recently set up these ads, you may have noticed a change in campaign structure within the Facebook Ads Manager.
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Guide to Snapchat Filters + [Free Template]
Posted on August 23, 2018 | by NerdyMind | Comments
Aside from all of the features Snapchat has added themselves, they are also inviting the community and local businesses to participate in the fun by creating custom or community filters.
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Understanding and Leveraging the Facebook Audience Network
Posted on April 30, 2018 | by Mary Merritt | Comments
What Is The Facebook Audience Network? If you've been running ads on Facebook, you might be curious about the audience network, one of the platform options you can opt into when choosing ad placements. By ...
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Why You Should Use A Social Media Calendar
Posted on November 10, 2017 | by NerdyMind | Comments
The truth of the matter is, trying to post content on the spot can cause a lot of problems. Organizing your content ahead of time can help prevent a lot of (sometimes embarrassing) issues, as well as ...
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Hashtags - What They Do and How to Use Them
Posted on August 22, 2017 | by Mary Merritt | Comments
With the introduction and rise in popularity of the hashtag, there has been a wave (for some a tsunami) of misconceptions and assumptions about how this tool can further engage our audience and improve visibility. We are ...
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Facebook Business Manager - Why It's a Best Practice
Posted on May 31, 2017 | by NerdyMind | Comments
Business Manager: So, What Is It? If you’re like a majority of businesses on Facebook, you are probably used to managing your page and ad account through your personal Facebook login. But did you ...
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Getting Started with Facebook Paid Ads
Posted on July 13, 2015 | by NerdyMind | Comments
Recently, Facebook paid ads have become a huge talking point around the NerdyMind office. Our clients have been very curious about how they can include paid Facebook ads in their digital marketing mix, so we have created ...
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