Digital Marketing Articles
What is Conversion Rate Optimization?
Posted on September 14, 2020 | by Mary Merritt | Comments
I've had a series of potential clients come to me and tell me that they want to increase their organic traffic. It's always the first thing that folks want to talk about when they approach NerdyMind. In many cases, we see that the organic search traffic is solid, but the conversion rate is suffering. This is where Conversion Rate Optimization comes in.
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The Nerdy Guide to Google Analytics For Beginners Part III: Real Time Reports
Posted on August 04, 2020 | by Michael Grezlikowski | Comments
Google Analytics can be a major challenge to understand, but it's essential to learn if you want to better analyze data. In the first entry in our series, we ...
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The Road to Refreshing Your Website
Posted on June 19, 2020 | by Ayesha Lamons | Comments
Websites are similar to automobiles. They need regular maintenance to keep running smoothly. If you don't give your site proper care, you'll notice it will give you more problems in the long run.
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Search Intent: What Is It and Why Does It Matter in SEO?
Posted on May 04, 2020 | by Mary Merritt | Comments
So what is this person ACTUALLY looking for when they type that key phrase into Google's search bar? Search intent is important to consider as you line up your organic keyword strategy. Read on for more!
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The Nerdy Guide to Google Analytics for Beginners Part II: Home & Customization Tabs
Posted on March 26, 2020 | by Michael Grezlikowski | Comments
We’ll continue where we left off by looking into the different tabs and reports within them, while also explaining their purpose. Strap yourself in! We’re diving into the Home & Customization tabs!
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NerdyMind is Going Virtual
Posted on March 17, 2020 | by Mary Merritt | Comments
Updated on March 25th, 2020! It goes without saying that we live in very crazy times. But we also live in modern times, and that is why NerdyMind has decided to go virtual for the time being...
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ORIBI Analytics Platform Review
Posted on March 10, 2020 | by Mary Merritt | Comments
Have you heard of ORIBI yet? If you're in the world of digital marketing, you probably have. It's not incredibly new, but it became new to us NERDS about 3 months ago.
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The Nerdy Guide to Google Analytics For Beginners Part 1: Account Setup
Posted on January 24, 2020 | by Michael Grezlikowski | Comments
Digital marketers typically use a rather large arsenal of tools and dashboards to do their job effectively. Some of them are simple and easy to understand, and others are wild beasts that require heavy training to tame. Enter Google Analytics.
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Alternative Search Engines To Google
Posted on September 03, 2019 | by Michael Grezlikowski | Comments
According to Statcounter, Google currently commands an impressive worldwide market share of 92.19%, making it the most popular search engine on Earth. Hopefully this isn’t news to anyone as I’m sure we were all well aware of Google’s dominance within the market. However, there are still a wide variety of search engines users can choose from.
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Too Many Conversion Points Will Confuse Your Users
Posted on August 02, 2019 | by Mary Merritt | Comments
In the world of digital marketing and conversion rate optimization, it's not uncommon to find that someone has let their conversion points get out of control.
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