TikTok Digital Marketing
Posted on October 13, 2023 nerdymind
In the ever-evolving landscape of digital marketing, digital marketers strive to stay informed. Even if you're not a digital marketer in title, anyone with a business should be aware of trends. While the "latest thing" is always changing—R.I.P Google+—businesses must adapt to reach their target audiences.
Platforms like Facebook, Instagram, and Twitter (R.I.P.?) are important marketing tools. Over the years, these platforms have become critical avenues. They're the town squares of the 21st century. New apps, like Snapchat, occasionally appear. Over time, however, they become unworthy as a digital marketing platform. One might argue that the success of a social network depends on its ability to serve as a capital generator. TikTok seems to be on its way there, if it isn't already. It emerged in 2016 and evolved into a game-changer. As a platform, it offers a unique and dynamic way to connect with users. And, it doesn't seem like it's going away.
What exactly is TikTok?
TikTok is a short-form video platform that allows users to create and share 15 to 60-second videos. If you remember the app Vine, it's sort of like that. What sets TikTok apart is its algorithm-driven content recommendation system. TikTok's algorithm, along with its youthful and engaged user base, makes TikTok a fertile ground for digital marketing.
Why is TikTok relevant in digital marketing?
First and foremost, TikTok is increasingly popular. Cloudflare ranked TikTok as the most popular website of 2021. According to The Social Shepherd, it's the sixth most popular social media platform.
Second, TikTok's algorithm could work in your favor. Other social media platforms have algorithms that aren't necessarily tailored to the user. TikTok has an algorithm that's easy to understand. TikTok's main interface is its "For You Page," or as the kids call it, the "fyp." Each user sees curated content targeted to them based on their watches, clicks, and likes on the app. For example, if a user watches and likes a lot of cat and Star Wars videos, the algorithm will feed the user cat lightsaber battles (or something similar).
In this sense, TikTok will show users your content if it's something the algorithm thinks they'll like. The algorithm will find your audience for you.
Should I use TikTok for digital marketing?
The question of whether to take the plunge in TikTok digital marketing comes down to this question: how creative are you?
While TikTok's reputation is dance trends and funny skits, it can be powerful as a marketing tool. Sure, we all want to see your cool dance moves, but you can also share content that's unique to your business. Content like tips and tricks, your production process, and product tutorials all have their place on TikTok.
TikTok is a place to show off your creativity. Because of the algorithm, TikTok has tons of niche subgroups. There's BookTok for the readers, FitTok for the gym-goers, and more. Users see tons of content tailored to their interests, so you need to make sure your content stands out. Whether it's artistic, funny, or strange, there's an audience out there, ready to enjoy your product—as long as it's creative.
When thinking about using TikTok digital marketing, you may be hesitant. It's important to think about what you're trying to market, and if it would do well on this kind of platform. If your business isn't very flashy, then it might not be the best choice. However, there are some surprising trends on this app, so you truly never know what will do well (like, come on, have you seen the bottle dropping videos?). We're not going to say Yoda is wrong, but if you think there are people out there that want to see your product, it's worth a try.
TikTok as a digital marketing tool
TikTok has a massive user base with over 1 billion monthly active users worldwide. This large and diverse audience provides the opportunity to reach new demographics. TikTok users are also known for their high engagement rates. TikTok's content is designed to be entertaining and shareable, which can result in viral marketing campaigns.
We joke about TikTok trends, but they can be very useful. TikTok trends and challenges offer an excellent way for businesses to tap into popular culture and connect with users. Participating in a trending challenge can increase visibility and engagement.
TikTok evolved from a trendy platform for Gen Z to bust a move, to a vital tool in the digital marketing toolkit for businesses of all sizes. Its unique blend of entertainment, authenticity, and reach offers tremendous potential. Remember, with great power comes great responsibility. TikTok digital marketing is successful for those willing to harness its power creatively. By crafting compelling content and leveraging trends, you can connect with a vast and engaged audience. Your business could drive brand awareness and business growth in the digital age.