Content Marketing Articles
What is Content Marketing, and Does It Work?
Posted on August 09, 2018 | by John Garvey | Comments
Content marketing is not just profitable—it’s indispensable to establishing trust and remaining relevant, regardless of your industry.
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What did you say? Use BLOGS as your landing pages for paid search?
Posted on April 20, 2015 | by Mary Merritt | Comments
Your editorial calendar, once rolling, will be a bubbling spring of engaging stories and visuals that constantly hydrates your online presence with pure vibrancy. That stuff is liquid gold! So why not re-purpose this content as much ...
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Outsource Content Writing: It's Not All That Scary
Posted on February 23, 2015 | by Mary Merritt | Comments
Allowing someone else to write for your website requires a huge amount of trust. It feels nerve-wracking to hand over the style, tone and messaging of your company’s website or blog. After all, no one knows ...
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Don't Save the Best for Last: Start Your Content Early
Posted on January 20, 2015 | by Mary Merritt | Comments
Late content causes project delays. But more importantly, neglecting the writing process can decrease the overall results of your website. That means less engagement, less social sharing and less conversion. A beautiful design cannot make up for ...
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Nerdy Thoughts About Content Marketing
Posted on August 11, 2012 | by Mary Merritt | Comments
When companies ask me about advertising to get exposure for their business, it just makes me think of the show "Mad Men." A bunch of older men, sitting around a big table smoking cigarettes and sipping scotch, ...
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