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Mary Merritt

Mary is the Co-Founder, President and CEO of NerdyMind Marketing, but you can just call her the “NERD HERDER.” She started this company with one wildly important goal in mind:  To create more high-value jobs in her community and beyond. Through the expansive experiences from her tenure with companies like OtterBox and Sierra Trading Post, she is able to meet that goal by helping organizations realize a purposeful and profitable digital strategy.


How To: Retain Your SEO Through a Website Redesign

How To: Retain Your SEO Through a Website Redesign

Posted on August 22, 2018 | by Mary Merritt | Comments

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Understanding and Leveraging the Facebook Audience Network

Understanding and Leveraging the Facebook Audience Network

Posted on April 30, 2018 | by Mary Merritt | Comments

What Is The Facebook Audience Network? If you've been running ads on Facebook, you might be curious about the audience network, one of the platform options you can opt into when choosing ad placements. By ...

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Why Cross-Domain Tracking is Essential When Choosing a Third Party Service Provider

Why Cross-Domain Tracking is Essential When Choosing a Third Party Service Provider

Posted on February 15, 2018 | by Mary Merritt | Comments

If you're evaluating customer-facing software to integrate with your website, you are probably focused on feature sets, design, usability, and how well each solution serves customers and aligns with your business needs. One thing you may overlook ...

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2017: A Digital Marketing Year in Review

2017: A Digital Marketing Year in Review

Posted on January 02, 2018 | by Mary Merritt | Comments

Another year has passed and a lot has changed in the world of digital marketing. This has always been a fast-paced industry with new tools, methods, and strategies to discover every day. Let’s explore a few ...

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Craft CMS vs. WordPress: Why Choose Craft?

Craft CMS vs. WordPress: Why Choose Craft?

Posted on December 11, 2017 | by Mary Merritt | Comments

Did you know that WordPress powers nearly 26% of the entire internet? That's right, 26 out of every 100 websites on the internet today utilizes WordPress as the content ...

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Why You Should Be Using Google Tag Manager

Why You Should Be Using Google Tag Manager

Posted on October 09, 2017 | by Mary Merritt | Comments

Google Tag Manager is an often overlooked, but very useful (and powerful) tool that should be a part of your digital marketing tool belt. To explain what Tag Manager does, we need to first define the term "...

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Five Reasons to Fire Your Developer Friend

Five Reasons to Fire Your Developer Friend

Posted on September 13, 2017 | by Mary Merritt | Comments

How much money are you ACTUALLY saving by hiring your “developer friend?” Some of you might think the title of this blog post is really harsh. But hey, there’s a lot of noise out ...

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Hashtags - What They Do and How to Use Them

Hashtags - What They Do and How to Use Them

Posted on August 22, 2017 | by Mary Merritt | Comments

With the introduction and rise in popularity of the hashtag, there has been a wave (for some a tsunami) of misconceptions and assumptions about how this tool can further engage our audience and improve visibility. We are ...

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AMA Lunch & Learn: Digital Marketing Mind Meld

AMA Lunch & Learn: Digital Marketing Mind Meld

Posted on May 19, 2017 | by Mary Merritt | Comments

Yesterday I had the pleasure of being on a panel for a lunch and learn discussion about digital marketing. The event was put on by the Northern Colorado AMA, and hosted by FC Mesh. My fellow panelists ...

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Beyond Google Analytics: Advanced SaaS Marketing Metrics

Beyond Google Analytics: Advanced SaaS Marketing Metrics

Posted on April 28, 2017 | by Mary Merritt | Comments

In digital marketing there is nothing more valuable than accurate, specific, and actionable data. If you can determine how well your campaigns are converting, then you are able to make data-driven decisions, iterate, and improve ...

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