Mary Merritt
Mary is the Co-Founder, President and CEO of NerdyMind Marketing, but you can just call her the “NERD HERDER.” She started this company with one wildly important goal in mind: To create more high-value jobs in her community and beyond. Through the expansive experiences from her tenure with companies like OtterBox and Sierra Trading Post, she is able to meet that goal by helping organizations realize a purposeful and profitable digital strategy.
Why Cross-Domain Tracking is Essential When Choosing a Third Party Service Provider
Posted on February 15, 2018 | by Mary Merritt | Comments
If you're evaluating customer-facing software to integrate with your website, you are probably focused on feature sets, design, usability, and how well each solution serves customers and aligns with your business needs. One thing you may overlook ...
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2017: A Digital Marketing Year in Review
Posted on January 02, 2018 | by Mary Merritt | Comments
Another year has passed and a lot has changed in the world of digital marketing. This has always been a fast-paced industry with new tools, methods, and strategies to discover every day. Let’s explore a few ...
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Craft CMS vs. WordPress: Why Choose Craft?
Posted on December 11, 2017 | by Mary Merritt | Comments
Did you know that WordPress powers nearly 26% of the entire internet? That's right, 26 out of every 100 websites on the internet today utilizes WordPress as the content ...
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Why You Should Be Using Google Tag Manager
Posted on October 09, 2017 | by Mary Merritt | Comments
Google Tag Manager is an often overlooked, but very useful (and powerful) tool that should be a part of your digital marketing tool belt. To explain what Tag Manager does, we need to first define the term "...
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Five Reasons to Fire Your Developer Friend
Posted on September 13, 2017 | by Mary Merritt | Comments
How much money are you ACTUALLY saving by hiring your “developer friend?” Some of you might think the title of this blog post is really harsh. But hey, there’s a lot of noise out ...
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Hashtags - What They Do and How to Use Them
Posted on August 22, 2017 | by Mary Merritt | Comments
With the introduction and rise in popularity of the hashtag, there has been a wave (for some a tsunami) of misconceptions and assumptions about how this tool can further engage our audience and improve visibility. We are ...
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Work From Wherever Wednesday
Posted on July 10, 2017 | by Mary Merritt | Comments
Recently, every time I log in to LinkedIn I see a variety of posts debating the positives and negatives of employees working remotely vs a traditional 9-5 office environment. Though either can often work well for different ...
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AMA Lunch & Learn: Digital Marketing Mind Meld
Posted on May 19, 2017 | by Mary Merritt | Comments
Yesterday I had the pleasure of being on a panel for a lunch and learn discussion about digital marketing. The event was put on by the Northern Colorado AMA, and hosted by FC Mesh. My fellow panelists ...
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Beyond Google Analytics: Advanced SaaS Marketing Metrics
Posted on April 28, 2017 | by Mary Merritt | Comments
In digital marketing there is nothing more valuable than accurate, specific, and actionable data. If you can determine how well your campaigns are converting, then you are able to make data-driven decisions, iterate, and improve ...
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From "Solopreneur" to Multi-Person Business: A Fort Collins Startup Week Panel
Posted on March 06, 2017 | by Mary Merritt | Comments
One of the best parts about getting older is that, at some point, you start gaining more perspective on the importance of TIME. It's the one thing that you can't save, and even the richest, most powerful ...
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