
How To: Retain Your SEO Through a Website Redesign
Posted on August 22, 2018 | by Mary Merritt | Comments
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Understanding and Leveraging the Facebook Audience Network
Posted on April 30, 2018 | by Mary Merritt | Comments
What Is The Facebook Audience Network? If you've been running ads on Facebook, you might be curious about the audience network, one of the platform options you can opt into when choosing ad placements. By ...
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Why Cross-Domain Tracking is Essential When Choosing a Third Party Service Provider
Posted on February 15, 2018 | by Mary Merritt | Comments
If you're evaluating customer-facing software to integrate with your website, you are probably focused on feature sets, design, usability, and how well each solution serves customers and aligns with your business needs. One thing you may overlook ...
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2017: A Digital Marketing Year in Review
Posted on January 02, 2018 | by Mary Merritt | Comments
Another year has passed and a lot has changed in the world of digital marketing. This has always been a fast-paced industry with new tools, methods, and strategies to discover every day. Let’s explore a few ...
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Craft CMS vs. WordPress: Why Choose Craft?
Posted on December 11, 2017 | by Mary Merritt | Comments
Did you know that WordPress powers nearly 26% of the entire internet? That's right, 26 out of every 100 websites on the internet today utilizes WordPress as the content ...
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Why You Should Be Using Google Tag Manager
Posted on October 09, 2017 | by Mary Merritt | Comments
Google Tag Manager is an often overlooked, but very useful (and powerful) tool that should be a part of your digital marketing tool belt. To explain what Tag Manager does, we need to first define the term "...
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Five Reasons to Fire Your Developer Friend
Posted on September 13, 2017 | by Mary Merritt | Comments
How much money are you ACTUALLY saving by hiring your “developer friend?” Some of you might think the title of this blog post is really harsh. But hey, there’s a lot of noise out ...
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Hashtags - What They Do and How to Use Them
Posted on August 22, 2017 | by Mary Merritt | Comments
With the introduction and rise in popularity of the hashtag, there has been a wave (for some a tsunami) of misconceptions and assumptions about how this tool can further engage our audience and improve visibility. We are ...
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AMA Lunch & Learn: Digital Marketing Mind Meld
Posted on May 19, 2017 | by Mary Merritt | Comments
Yesterday I had the pleasure of being on a panel for a lunch and learn discussion about digital marketing. The event was put on by the Northern Colorado AMA, and hosted by FC Mesh. My fellow panelists ...
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Beyond Google Analytics: Advanced SaaS Marketing Metrics
Posted on April 28, 2017 | by Mary Merritt | Comments
In digital marketing there is nothing more valuable than accurate, specific, and actionable data. If you can determine how well your campaigns are converting, then you are able to make data-driven decisions, iterate, and improve ...
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