Digital Strategist

Location: Fort Collins, Colorado
Employment Type: Full-Time
Salary: DOE


WHO ARE YOU?

We're looking for a smart, outgoing, experienced digital marketer who can come in and manage some amazing client accounts. This person will know their way around the Google Ads dashboard like it's nobody's business. If you're right for this job, chances are that you have a vast understanding of Google Analytics, and you know how to gain insights and action items directly from the performance metrics and trends you are seeing. You're probably a Google Tag Manager (GTM) wizard who can teach us a thing or two, and you've likely got your mind wrapped around creative, future-proof SEO strategies that can last through the barrage of algorithmic changes that are surely and always coming down the pipeline. You've also likely set up numerous paid social campaigns in Facebook Business Manager, Linkedin Marketing Solutions, Instagram Ads for Business, and more.

Not only will this person know how to use the tools, but they will know how to bring ideas to the table. Every month, our clients look to us for next steps - the new Digital Strategist at NerdyMind will be able to create beautiful, strategic monthly road maps that show our clients where to go next with their lead generation efforts.

Are you excited about this position? Does it sound just right for you? Keep reading for instructions on how to apply. We'd love to meet qualified applicants!


JOB TASKS & RESPONSIBILITIES:

  • Regularly offering creative and data-driven ideas to improve lead generation and customer acquisition for our clients
  • Using all digital marketing platforms regularly
  • Familiar use of tools like SEM RUSH, MOZ, and more
  • Familiar use of testing tools like Crazy Egg, etc.
  • Creating online customer journeys (digital sales funnels)
  • Regularly getting your hands dirty in the entire Google Marketing Suite (AdWords, Analytics, Tag Manager, Business, etc.)
  • Regularly getting your hands dirty in Facebook Business Manager, Linkedin Marketing Solutions, Instagram Ads for Business, etc.
  • Running keyword discovery processes to find the volume
  • Pulling in proper NERDS for appropriate efforts
  • Writing copy for content marketing initiatives
  • Writing ad copy and landing page copy
  • Regularly meeting and communicating with clients
  • Regularly reporting on campaign and channel performance
  • Conversion Rate Optimization (A/B testing, etc.)
  • Setting up Google Tag Manager and creating proper tags
  • Keeping our client relationships healthy
  • Working with our Social Media Strategist to create professional content calendars and social schedules for our accounts
  • Pitching promotional and premium content calendar ideas to our clients regularly (pitching ideas to them all the time, really)
  • Up-selling our clients on new tactics that you believe will yield positive performance results (growing our existing accounts)


JOB CHARACTERISTICS:

  • In-depth knowledge of AdWords, Paid Social platforms, DSPs and Google Analytics preferred
  • Agency experience is truly appreciated
  • Being budget-conscious is important
  • Amazing social and communication skills
  • Comfortable on the phone, in-person, or over email
  • Professional, but casual and fun
  • Intelligent, but not egotistical
  • Desire to become a master of the trade
  • Collaborative, but self-starter abilities
  • Self-managed, but coach-able
  • Never scared to have an idea turned down
  • Experience with Google Ads, Microsoft AdCenter, Facebook Business Manager, Linkedin Marketing Solutions, MailChimp (and other email service providers), WordPress (and other content management systems), Instagram Ads for Business, social media channels, etc.
  • Experience with email marketing best practices and strategies
  • Experience with content marketing best practices and strategies
  • Experience with proper on-page SEO strategies
  • Experience with keyword discovery processes
  • Advanced web analytics and metrics experience is required
  • Amazing at time management
  • A love for the variety that the agency life brings
  • Is okay with time tracking within an agency environment
  • Experience with user experience best practices


WHAT WE OFFER:

  • An amazing work environment
  • Servant leadership
  • Competitive salary (DOE)
  • Medical benefits
  • Vision benefits
  • Dental benefits
  • Retirement Plan
  • Paid Time Off
  • Volunteer Time Off
  • Super cool office in Old Town
  • A super tight-nit team
  • "Work from Wherever Wednesdays"
  • Straight up 8am-5pm workday
  • Work/life balance
  • Unlimited Jackie's Java coffee
  • Regular fun lunches and outings
  • Your own laptop/equipment
  • A yearly educational stipend



HERE'S HOW TO APPLY:

  • Create a video (anywhere from 30 seconds to 1 minute - you can just use your phone to keep things simple). Your video should answer one question: "Why are you right for this job?"
  • Upload your video somewhere in the cloud of all clouds (YouTube, VIMEO, Soap Box, etc.), and email the link to manager@nerdymind.com. Please include your name, phone number, preferred email address, and an updated resume with your work history.
  • You don't need to be overly creative with this! Just a simple selfie video works great.
  • Emails without the video link won't be considered