Ashley Eining
Preparing for Increase In User Privacy: iOS 14 Updates
Posted on March 18, 2021 | by Ashley Eining | Comments
Apple announced last June, at their annual Worldwide Developers Conference, that developers would need to provide an option for user permission in order to track and share IDFA identifiers for cross-property ad targeting purposes. IDFA (Identifier for ...
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Reeling in the New Year Backgrounds
Posted on January 22, 2021 | by Ashley Eining | Comments
A new year calls for a new background. So let's reel in 2021, good vibes, and good times. Cheers to leaving 2020 behind!
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2020 Nerdy Holiday Shopping Marketing Recommendations
Posted on November 20, 2020 | by Ashley Eining | Comments
Are you overwhelmed yet by your email inbox? We’re still one whole week out from Black Friday, but the sales, discounts, & limited offers seem to have missed the memo, taken four espresso shots, and come at ...
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Google Algorithm Update: Page Experience
Posted on July 01, 2020 | by Ashley Eining | Comments
If the words “algorithm update” in the title scares you, take a few breaths — you have some time to prepare for this one. We’ve all been traumatized by unpredictable Google updates in ...
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LinkedIn Expanded Geo Targeting
Posted on January 15, 2020 | by Ashley Eining | Comments
This news is way overdue: LinkedIn has finally expanded their options for geo-targeting within their Advertising Manager Platform. Originally, campaigns and sponsoring material were only allowed to target Countries, States, DMAs, and a ...
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LinkedIn Advertising Series #2: How To Determine which Ad Format to Use
Posted on October 25, 2019 | by Ashley Eining | Comments
If you haven’t invested marketing dollars into LinkedIn advertising in a while, you might be shocked to hear about all the different ad formats that are available. On top of the ad formats are multiple variations ...
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Upcoming Google Ads Updates
Posted on August 19, 2019 | by Ashley Eining | Comments
Google has announced that they will be sunsetting average position starting the week of September 30th. They also will be loosening the requirements on close variations for phrase match ...
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Small Business Week
Posted on May 10, 2019 | by Ashley Eining | Comments
National Small Business Week kicked off this week, running from May 5th to 11th. It’s a week to honor and recognize America’s small business owners and the impact they have on our nation’s economy. ...
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LinkedIn Advertising Best Practices
Posted on April 26, 2019 | by Ashley Eining | Comments
Series Post 1: Top 3 Reasons Why You Should Dedicate Some of Your Spend to LinkedIn The world of LinkedIn Advertising can be overwhelming and daunting for those who have never ran a LinkedIn paid campaign before. ...
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