Google Ads Expands Options for Search Ads
Posted on August 23, 2018 nerdymind
Google Search Ads Now Offers Headline 3 and Description 2 with 90 Characters
Google Ads has been changing up a lot of things lately, this is exciting for search marketers!
Search text ads now have:
- Headline 3 (30 characters)
- Description 2 (90 characters)
- 90 characters for descriptions
Headline 3
Google Notes:
Headline 3 appears after Headline 2 at the top of your ad and can be up to 30 characters. It will be separated from Headline 2 by a pipe symbol ( | ), and on mobile devices it may wrap to the second line of your ad. Headline 3 may not always show.
Your headlines and other parts of your ad (including extensions) may show in different configurations based on the device that a potential customer is using, or when Google Ads predicts that it may improve your performance.
Our strategy & ideas:
- Use headline 3 to emphasize one of your top performing callouts
- Use headline 3 as a geographic callout noting your city or location
- Use headline 3 to emphasize your call-to-action
- Look at your keywords in your AdGroup to use headline 3 as an opportunity to improve your quality score.
- Remember that it might not always show, so don't depend on the copy to get your messaging across
Description 2
Google Notes:
Your ad's description appears below the display URL and can be up to 90 characters. Description 2 may not always show.
Your description and other parts of your ad (including extensions) may show in different configurations based on the device that a potential customer is using, or when Google Ads predicts that it may improve your performance.
Our strategy & ideas:
- Use description 2 to go into detail about your product or service (i.e. expand on features and benefits)
- Use description 2 to emphasize your call-to-action
- Look at your keywords in your AdGroup to use description 2 as an opportunity to improve your quality score.
- Remember that it might not always show, so don't depend on the copy to get your messaging across
Google Note: Your ad might not always include all your text. Some shortening may also occur in some formats.
90 Characters for Descriptions
Our strategy & ideas:
- Now you have more characters to expand your copy!
- If your ads don't already have it, use the 10 additional characters to add a call-to-action
- Use the additional characters to craft better ad copy
We're Excited About These Changes Because...
- More room for creativity
- Opportunities to improve ad quality scores
- Better compete with organic rankings and competitor ads
As always, don't forget to test!