Black Friday Marketing Stats

Posted on November 29, 2019 Michael Grezlikowski

It’s that special time of year again! That’s right! It's time to sit down as a family, eat some turkey, and proceed to your nearest store for a one-of-a-kind spending spree! Black Friday is upon us. Since Black Friday is one of the biggest shopping days of the year, we thought it would be interesting to perform some light keyword research and see what the top keywords for Black Friday are. Did you know:

When looking into keywords with avg search volume the top 5 keywords listed are

Walmart Black Friday 2018; 1,000,000 avg search volume
Black Friday Deals 2018; 673,000 avg search volume
Black Friday Deals, 368,000 avg search volume
Best Buy Black Friday; 368,000 avg search volume
Black Friday; 368,000 avg search volume

And then when we include google search partners:

Target black friday 7,480,000 avg search volume
Walmart Black Friday 2018 1,000,000 avg search volume
Black Friday Deals 2018; 673,000 avg search volume
Black Friday; 550,000 avg search volume
Black Friday Deals, 550,000 avg search volume

The top 5 search terms including branded retailers for Black Friday are

Walmart
Best Buy
Target
Kohls
Amazon

The top five product names we see when we search “black friday products” are:

macbooks
Mattresses
Ipod
Samsung watch
Air fryers

Are you just as surprised as I was to see that people are looking for mattress deals on Black Friday. Makes sense, but I always associated it with high end electronics like Macbooks. Regardless, let us know what you were surprised about!