Category: Uncategorized

December 2, 2019

Cyber Monday Marketing Stats

Deals are a plenty on any ecommerce store you could possibly think of. We thought it would be cool to share some more statistics, this time revolving around Cyber Monday.

November 29, 2019

Black Friday Marketing Stats

Since Black Friday is one of the biggest shopping days of the year, we thought it would be interesting to perform some light keyword research and see what the top keywords for Black Friday are.

November 4, 2019

Google BERT: In A Nutshell

Google has just rolled out a new update called BERT (Bidirectional Encoder Representations from Transformers) as of October 24th, 2019.

October 25, 2019

LinkedIn Advertising Series #2: How To Determine which Ad Format to Use

If you haven’t invested marketing dollars into LinkedIn advertising in a while, you might be shocked to hear about all the different ad formats that are available.

August 19, 2019

Upcoming Google Ads Updates

Google has announced that they will be sunsetting average position starting the week of September 30th. They also will be loosening the requirements on close variations for phrase match and broad match modified keywords.

April 26, 2019

LinkedIn Advertising Best Practices

Series Post 1: Top 3 Reasons Why You Should Dedicate Some of Your Spend to LinkedIn The world of LinkedIn Advertising can be overwhelming and daunting for those who have never ran a LinkedIn paid cam…

December 13, 2016

What's the Difference Between Conversions and Leads?

The simple, clear difference between these two terms is qualification. A conversion means that a website visitor took meaningful action on your website, but does that mean they automatically fall into your ideal customer profile?