Category: Digital Marketing

In the modern world of smart phone maps and online business listings replacing phone books, every business needs to actively manage their local business listings. A symptom of this new system are occa…

When companies ask me about advertising to get exposure for their business, it just makes me think of the show "Mad Men." A bunch of older men, sitting around a big table smoking cigarettes and sippin…

Every time a marketing department misuses a QR code, a small fluffy kitten cries. I've been asked this question a few times since NerdyMind started up: "What do you think of QR codes?" It's a fin…

Have you ever done a search for a business and seen those little stars alongside other listing's information? Those are ratings stars and they do the job of grabbing your attention over the other list…

Recently, Facebook paid ads have become a huge talking point around the NerdyMind office. Our clients have been very curious about how they can include paid Facebook ads in their digital marketing mix…

We all do it – if you're in the web marketing industry then you know what I'm talking about – you end up "auditing" nearly every website you visit.  Even if you aren't a web marketer, you probabl…

You've heard of Google Analytics – it's a great free tool, and you're already doing great if you've got it installed on your website. Half the battle is to start measuring (with Analytics or any other…

So you want to start selling your hand-made hacky sacks online do you? Or maybe you want to start writing and selling eBooks to your loyal community of followers? Take it from me, whether you are sell…

Don't get paralyzed by perfection. Have you ever heard the term: "paralyzed by perfection?" Well, if you haven't heard it, you may have experienced it from time-to-time. In this installment of our sm…

The key question for anyone marketing a business website is, how do you know if the website is effective and helping the business succeed? If you're marketing an ecommerce store, you can measure the e…