Yesterday I had the pleasure of being on a panel for a lunch and learn discussion about digital marketing. The event was put on by the Northern Colorado AMA, and hosted by FC Mesh. My fellow panelists…

In digital marketing there is nothing more valuable than accurate, specific, and actionable data. If you can determine how well your campaigns are converting, then you are able to make data-driven dec…

One of the best parts about getting older is that, at some point, you start gaining more perspective on the importance of TIME. It's the one thing that you can't save, and even the richest, most power…

Who was the worst character in Willy Wonka and the Chocolate Factory? Veruca Salt of COURSE. I mean, come on. She was the WORST. Besides being a totally spoiled brat with a piercingly annoying voice, …

By now, you may or may not have noticed that NerdyMind is not your typical web design company. We don't (and won't) just jump into a design and fiddle with it until you are happy. Brace yourself for t…

Last month Dan and I took off to Chicago for a few days to attend Conversion Conference Chicago, 2014. We had a lot of fun, met a ton of new people, and most importantly learned a lot from a group…

Google Analytics is by far the most utilized metrics tool on the Internet. Many business owners and marketing teams know the basics and can review their website traffic in Analytics, but have nev…

When I first started at my last job, I remember being incredibly nervous about meeting the expectations of my newly acquired superiors. My job was to come in and increase website sales for the company…

Late content causes project delays. But more importantly, neglecting the writing process can decrease the overall results of your website. That means less engagement, less social sharing and less conv…

Allowing someone else to write for your website requires a huge amount of trust. It feels nerve-wracking to hand over the style, tone and messaging of your company’s website or blog. After all, no one…