In the pixelated world of ancient times the 80s, gamers navigated through mazes, seeking treasures and avoiding pitfalls. Fast forward to today, and digital marketers find themselves in a similar quest: navigating the complex world of local SEO. In this…

In the seemingly not-so-distant past, when mixtapes ruled the airwaves and car phones were super hip, businesses relied on physical storefronts to draw in customers. The mixtapes have faded into nostalgia, but the importance of location remains unchanged. Your business…

We’ll be blunt: GA4 had a very rocky start when it launched in 2020. Despite its complexities, GA4 hosts a variety of unique and helpful features for website owners. Since we’re NERDs (it’s in our name, after all) we love…

Google announced that it has officially finished rolling out its mobile-first indexing prioritization.

As a platform, TikTok offers a unique and dynamic way to connect with users. And, it doesn’t seem like it’s going away.

A Google search provides near-endless results in the matter of seconds. With so many results delivered in less than 0.39 seconds, a consumer might think this is some sort of magic. Don’t start singing…

A new year means new changes for digital marketers, especially in Google. And, no, we're not talking about Google Analytics 4 (though, if you're interested, we have you covered). We're talking about G…

You’re sitting at your desk, staring at the ever-blinking cursor at the end of the long-winded paragraph you just wrote about your identified keyword. You count the number of times it’s been used in t…

Your bedroom door slowly creaks open. A dim figure peeks menacingly around the corner. Your voice shakes as you burst upright in bed, “Who’s there?” You wonder if your eyes are playing dark tricks on…

In October 2020, Google unveiled Google Analytics 4 (GA4), the newest version of their Analytics program. Google previously referred to this version of Analytics as their web + app property. The goal for this program was to measure website data…