With a beautiful campus located in Greeley, Colorado, the University of Northern Colorado offers more than 200 undergraduate, graduate, extended campus and online programs. UNC focuses on advancing knowledge through discovery, employing passionate experts, and offering outstanding resources to all students.
The University of Northern Colorado brought digital strategy to their enrollment goals.
NerdyMind teamed up with UNC to create a comprehensive digital strategy template that can be repurposed for multiple undergraduate (or graduate) programs.
Our creative team crafted a strong set of ads that will be used to support our digital campaigns (paid display, retargeting, and more).
Landing Page Wireframing
We crafted a goal-oriented digital marketing plan.
The NERDS started off by doing some keyword discovery, and then we created a digital marketing template that outlined crucial pieces of strategic information for each undergraduate program:
- Channels to focus on
- Google AdWords - remarketing and search targeted
- Facebook Paid
- (many more)
- Daily budget for each campaign
- Ad copy and ad creative
- Demographic targeting
- Landing page wireframe & content suggestions