Transpro Burgener Trucking

Transpro Burgener is a Colorado-based trucking company specializing in dry bulk transportation and heavy haul trucking throughout the Western Region of the United States. They came to NerdyMind with a strong desire to improve their entire online presence, but they had some specific goals around tailoring the experience to potential drivers and potential trucking customers alike.


A new website.

Two Distinct Goals: Convert Visitors into Trucking Customers & Attract Qualified Drivers

Not only did we design and build the user experience around these goals, but we also interviewed both the Sales and HR teams to write website copy and messaging that would speak authentically to these audiences. What resulted was a cohesive company website that could act as both a sales and recruitment tool.

"Updating our website has been an awesome experience with the Nerds. They had great processes in place to make updating our website as painless and beneficial as possible. In addition, their continuing efforts to make our website and outreach maximized has been exceptional. They are very responsive, but most of all they are fun. Great group of people to collaborate with!"

- Amy Dyer, HR Manager, Transpro Burgener

Strategic Google AdWords Management & Paid Social Campaigns

Through experimentation, data evaluation, and collaboration with the amazing team at Transpro, we've been able to successfully target and regularly capture potential hauling customers and drivers alike with Google AdWords and Facebook advertising leading the charge.

Additional Paid Strategies:

  • Display Placements
  • Remarketing
  • Responsive Display Ads
  • Boosted Posts

We continue to test and evolve our digital marketing efforts, bringing in better leads and more job candidates over time.

SEO, Blogging, and Community Building

As an ongoing effort, we've partnered with Transpro to publish relevant, engaging blog articles every month. We also craft and publish a tailored monthly social media calendar, designed to their particular KPIs and goals for each social media channel. 

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