​Monic Fly Fishing

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They've been creating eco-friendly fly fishing lines in CO since the 1990s. 

When the Monic team came to us with a desire to update their visual brand, we were very excited to put our nerdy minds to the test and collaborate with the internal team in order to achieve success.

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A new brand.

Monic Fly Fishing needed a simple brand update; there were many aspects of the brand that were currently working, so we didn't want to completely redesign the wheel. We collaborated on design concepts to create a new logo, updated packaging, and an alternative logo treatment that was used for spool stickers.

OLD BRAND

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NEW BRAND

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OLD PACKAGING

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NEW PACKAGING

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A new Squarespace website was created.

When you want to create a new website, the first step is to do some simple requirements gathering to see which content management system will suite your needs the most. We identified Squarespace as a solid solution for Monic, and helped choose and customize a theme that aligned with their new branding.

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