Monic Fly Fishing
They've been creating eco-friendly fly fishing lines in CO since the 1990s.
When the Monic team came to us with a desire to update their visual brand, we were very excited to put our nerdy minds to the test and collaborate with the internal team in order to achieve success.
A new brand.
Monic Fly Fishing needed a simple brand update; there were many aspects of the brand that were currently working, so we didn't want to completely redesign the wheel. We collaborated on design concepts to create a new logo, updated packaging, and an alternative logo treatment that was used for spool stickers.
A new Squarespace website was created.
When you want to create a new website, the first step is to do some simple requirements gathering to see which content management system will suite your needs the most. We identified Squarespace as a solid solution for Monic, and helped choose and customize a theme that aligned with their new branding.